Asda vs Marks & Spencer
How do Asda and Marks & Spencer compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.
Relative share of voice
Of the 160 mentions across the two brands, Asda takes 57% and Marks & Spencer 43%. They are named together in 11 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.
Frequently asked questions
Is Asda or Marks & Spencer more visible in AI answers?
In the latest Famewise run, Asda is named in 91 AI answers and Marks & Spencer in 69. Asda has the higher share of voice. The two are named together in 11 answers.
How are Asda and Marks & Spencer measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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