Benson & Hedges vs Marlboro
How do Benson & Hedges and Marlboro compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.
Relative share of voice
Of the 58 mentions across the two brands, Benson & Hedges takes 29% and Marlboro 71%. They are named together in 14 answers.
Category leaderboards
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.
Frequently asked questions
Is Benson & Hedges or Marlboro more visible in AI answers?
In the latest Famewise run, Benson & Hedges is named in 17 AI answers and Marlboro in 41. Marlboro has the higher share of voice. The two are named together in 14 answers.
How are Benson & Hedges and Marlboro measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
Track your brand's share of voice in AI answers.
Sign up free