M&S vs Ocado
How do M&S and Ocado compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.
Relative share of voice
Of the 190 mentions across the two brands, M&S takes 88% and Ocado 12%. They are named together in 12 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.
Frequently asked questions
Is M&S or Ocado more visible in AI answers?
In the latest Famewise run, M&S is named in 168 AI answers and Ocado in 22. M&S has the higher share of voice. The two are named together in 12 answers.
How are M&S and Ocado measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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