Tesco vs Waitrose Duchy Organic
How do Tesco and Waitrose Duchy Organic compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.
Relative share of voice
Of the 327 mentions across the two brands, Tesco takes 92% and Waitrose Duchy Organic 8%. They are named together in 12 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.
Frequently asked questions
Is Tesco or Waitrose Duchy Organic more visible in AI answers?
In the latest Famewise run, Tesco is named in 300 AI answers and Waitrose Duchy Organic in 27. Tesco has the higher share of voice. The two are named together in 12 answers.
How are Tesco and Waitrose Duchy Organic measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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