Tesco vs Yorkshire Tea

How do Tesco and Yorkshire Tea compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.

Tesco
267answers mention it
#5.6avg position
Neutral (+0.33)sentiment
Yorkshire Tea
50answers mention it
#3.6avg position
Positive (+0.76)sentiment

Relative share of voice

Of the 317 mentions across the two brands, Tesco takes 84% and Yorkshire Tea 16%. They are named together in 9 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.

Frequently asked questions

Is Tesco or Yorkshire Tea more visible in AI answers?

In the latest Famewise run, Tesco is named in 267 AI answers and Yorkshire Tea in 50. Tesco has the higher share of voice. The two are named together in 9 answers.

How are Tesco and Yorkshire Tea measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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