Amstel Light vs Bud Light: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-11-09), Amstel Light was named in 5 AI answers and Bud Light in 46, across ChatGPT, Claude and Gemini with web search on and off. Bud Light holds the larger share of voice. They are named together in 3 answers.
| Amstel Light — answers naming it | 5 |
|---|---|
| Bud Light — answers naming it | 46 |
| Share of voice split | Amstel Light 10% / Bud Light 90% |
| Answers naming both | 3 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 51 mentions across the two brands, Amstel Light takes 10% and Bud Light 90%. They are named together in 3 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Amstel Light or Bud Light more visible in AI answers?
In the latest Famewise run, Amstel Light is named in 5 AI answers and Bud Light in 46. Bud Light has the higher share of voice. The two are named together in 3 answers.
How are Amstel Light and Bud Light measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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