Amstel Light vs Firestone Walker 805: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Amstel Light was named in 5 AI answers and Firestone Walker 805 in 9, across ChatGPT, Claude and Gemini with web search on and off. Firestone Walker 805 holds the larger share of voice. They are named together in 3 answers.
| Amstel Light — answers naming it | 5 |
|---|---|
| Firestone Walker 805 — answers naming it | 9 |
| Share of voice split | Amstel Light 36% / Firestone Walker 805 64% |
| Answers naming both | 3 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 14 mentions across the two brands, Amstel Light takes 36% and Firestone Walker 805 64%. They are named together in 3 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Amstel Light or Firestone Walker 805 more visible in AI answers?
In the latest Famewise run, Amstel Light is named in 5 AI answers and Firestone Walker 805 in 9. Firestone Walker 805 has the higher share of voice. The two are named together in 3 answers.
How are Amstel Light and Firestone Walker 805 measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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