Amy's Kitchen vs Birds Eye: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Amy's Kitchen was named in 78 AI answers and Birds Eye in 7, across ChatGPT, Claude and Gemini with web search on and off. Amy's Kitchen holds the larger share of voice. They are named together in 6 answers.

Key data
Amy's Kitchen — answers naming it78
Birds Eye — answers naming it7
Share of voice splitAmy's Kitchen 92% / Birds Eye 8%
Answers naming both6
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Amy's Kitchen tracked
78answers mention it
#3.2avg position
Positive (+0.75)sentiment
Birds Eye tracked
7answers mention it
#6.6avg position
Positive (+0.69)sentiment

Relative share of voice

Of the 85 mentions across the two brands, Amy's Kitchen takes 92% and Birds Eye 8%. They are named together in 6 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Amy's Kitchen or Birds Eye more visible in AI answers?

In the latest Famewise run, Amy's Kitchen is named in 78 AI answers and Birds Eye in 7. Amy's Kitchen has the higher share of voice. The two are named together in 6 answers.

How are Amy's Kitchen and Birds Eye measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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