Aura Bora vs Spindrift: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-11-09), Aura Bora was named in 13 AI answers and Spindrift in 116, across ChatGPT, Claude and Gemini with web search on and off. Spindrift holds the larger share of voice. They are named together in 12 answers.
| Aura Bora — answers naming it | 13 |
|---|---|
| Spindrift — answers naming it | 116 |
| Share of voice split | Aura Bora 10% / Spindrift 90% |
| Answers naming both | 12 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 129 mentions across the two brands, Aura Bora takes 10% and Spindrift 90%. They are named together in 12 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Aura Bora or Spindrift more visible in AI answers?
In the latest Famewise run, Aura Bora is named in 13 AI answers and Spindrift in 116. Spindrift has the higher share of voice. The two are named together in 12 answers.
How are Aura Bora and Spindrift measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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