Bacardi vs Beefeater: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-11-09), Bacardi was named in 14 AI answers and Beefeater in 11, across ChatGPT, Claude and Gemini with web search on and off. Bacardi holds the larger share of voice. They are named together in 4 answers.

Key data
Bacardi — answers naming it14
Beefeater — answers naming it11
Share of voice splitBacardi 56% / Beefeater 44%
Answers naming both4
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Bacardi tracked
14answers mention it
#7.1avg position
Positive (+0.50)sentiment
Beefeater
11answers mention it
#9.4avg position
Positive (+0.44)sentiment

Relative share of voice

Of the 25 mentions across the two brands, Bacardi takes 56% and Beefeater 44%. They are named together in 4 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Bacardi or Beefeater more visible in AI answers?

In the latest Famewise run, Bacardi is named in 14 AI answers and Beefeater in 11. Bacardi has the higher share of voice. The two are named together in 4 answers.

How are Bacardi and Beefeater measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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