Bang vs Ghost: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Bang was named in 25 AI answers and Ghost in 31, across ChatGPT, Claude and Gemini with web search on and off. Ghost holds the larger share of voice. They are named together in 12 answers.
| Bang — answers naming it | 25 |
|---|---|
| Ghost — answers naming it | 31 |
| Share of voice split | Bang 45% / Ghost 55% |
| Answers naming both | 12 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 56 mentions across the two brands, Bang takes 45% and Ghost 55%. They are named together in 12 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Bang or Ghost more visible in AI answers?
In the latest Famewise run, Bang is named in 25 AI answers and Ghost in 31. Ghost has the higher share of voice. The two are named together in 12 answers.
How are Bang and Ghost measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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