Beyond Meat vs Impossible Foods: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Beyond Meat was named in 51 AI answers and Impossible Foods in 37, across ChatGPT, Claude and Gemini with web search on and off. Beyond Meat holds the larger share of voice. They are named together in 35 answers.
| Beyond Meat — answers naming it | 51 |
|---|---|
| Impossible Foods — answers naming it | 37 |
| Share of voice split | Beyond Meat 58% / Impossible Foods 42% |
| Answers naming both | 35 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 88 mentions across the two brands, Beyond Meat takes 58% and Impossible Foods 42%. They are named together in 35 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Beyond Meat or Impossible Foods more visible in AI answers?
In the latest Famewise run, Beyond Meat is named in 51 AI answers and Impossible Foods in 37. Beyond Meat has the higher share of voice. The two are named together in 35 answers.
How are Beyond Meat and Impossible Foods measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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