Bob's Red Mill vs King Arthur Baking: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-11-09), Bob's Red Mill was named in 37 AI answers and King Arthur Baking in 32, across ChatGPT, Claude and Gemini with web search on and off. Bob's Red Mill holds the larger share of voice. They are named together in 18 answers.
| Bob's Red Mill — answers naming it | 37 |
|---|---|
| King Arthur Baking — answers naming it | 32 |
| Share of voice split | Bob's Red Mill 54% / King Arthur Baking 46% |
| Answers naming both | 18 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 69 mentions across the two brands, Bob's Red Mill takes 54% and King Arthur Baking 46%. They are named together in 18 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Bob's Red Mill or King Arthur Baking more visible in AI answers?
In the latest Famewise run, Bob's Red Mill is named in 37 AI answers and King Arthur Baking in 32. Bob's Red Mill has the higher share of voice. The two are named together in 18 answers.
How are Bob's Red Mill and King Arthur Baking measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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