Brown Cow vs Icelandic Provisions: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Brown Cow was named in 4 AI answers and Icelandic Provisions in 23, across ChatGPT, Claude and Gemini with web search on and off. Icelandic Provisions holds the larger share of voice. They are named together in 4 answers.
| Brown Cow — answers naming it | 4 |
|---|---|
| Icelandic Provisions — answers naming it | 23 |
| Share of voice split | Brown Cow 15% / Icelandic Provisions 85% |
| Answers naming both | 4 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 27 mentions across the two brands, Brown Cow takes 15% and Icelandic Provisions 85%. They are named together in 4 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Brown Cow or Icelandic Provisions more visible in AI answers?
In the latest Famewise run, Brown Cow is named in 4 AI answers and Icelandic Provisions in 23. Icelandic Provisions has the higher share of voice. The two are named together in 4 answers.
How are Brown Cow and Icelandic Provisions measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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