Buffalo Wild Wings vs Popeyes: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Buffalo Wild Wings was named in 18 AI answers and Popeyes in 79, across ChatGPT, Claude and Gemini with web search on and off. Popeyes holds the larger share of voice. They are named together in 6 answers.

Key data
Buffalo Wild Wings — answers naming it18
Popeyes — answers naming it79
Share of voice splitBuffalo Wild Wings 19% / Popeyes 81%
Answers naming both6
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Buffalo Wild Wings tracked
18answers mention it
#3.2avg position
Positive (+0.68)sentiment
Popeyes tracked
79answers mention it
#2.5avg position
Positive (+0.69)sentiment

Relative share of voice

Of the 97 mentions across the two brands, Buffalo Wild Wings takes 19% and Popeyes 81%. They are named together in 6 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Buffalo Wild Wings or Popeyes more visible in AI answers?

In the latest Famewise run, Buffalo Wild Wings is named in 18 AI answers and Popeyes in 79. Popeyes has the higher share of voice. The two are named together in 6 answers.

How are Buffalo Wild Wings and Popeyes measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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