Burlap & Barrel vs The Spice House: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-11-09), Burlap & Barrel was named in 13 AI answers and The Spice House in 16, across ChatGPT, Claude and Gemini with web search on and off. The Spice House holds the larger share of voice. They are named together in 8 answers.
| Burlap & Barrel — answers naming it | 13 |
|---|---|
| The Spice House — answers naming it | 16 |
| Share of voice split | Burlap & Barrel 45% / The Spice House 55% |
| Answers naming both | 8 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 29 mentions across the two brands, Burlap & Barrel takes 45% and The Spice House 55%. They are named together in 8 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Burlap & Barrel or The Spice House more visible in AI answers?
In the latest Famewise run, Burlap & Barrel is named in 13 AI answers and The Spice House in 16. The Spice House has the higher share of voice. The two are named together in 8 answers.
How are Burlap & Barrel and The Spice House measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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