Cape Cod vs Cheetos: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Cape Cod was named in 15 AI answers and Cheetos in 24, across ChatGPT, Claude and Gemini with web search on and off. Cheetos holds the larger share of voice. They are named together in 2 answers.

Key data
Cape Cod — answers naming it15
Cheetos — answers naming it24
Share of voice splitCape Cod 38% / Cheetos 62%
Answers naming both2
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Cape Cod tracked
15answers mention it
#3.5avg position
Positive (+0.75)sentiment
Cheetos tracked
24answers mention it
#3.6avg position
Positive (+0.31)sentiment

Relative share of voice

Of the 39 mentions across the two brands, Cape Cod takes 38% and Cheetos 62%. They are named together in 2 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Cape Cod or Cheetos more visible in AI answers?

In the latest Famewise run, Cape Cod is named in 15 AI answers and Cheetos in 24. Cheetos has the higher share of voice. The two are named together in 2 answers.

How are Cape Cod and Cheetos measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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