Caribou Coffee vs Gregorys Coffee: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-11-09), Caribou Coffee was named in 31 AI answers and Gregorys Coffee in 7, across ChatGPT, Claude and Gemini with web search on and off. Caribou Coffee holds the larger share of voice. They are named together in 4 answers.

Key data
Caribou Coffee — answers naming it31
Gregorys Coffee — answers naming it7
Share of voice splitCaribou Coffee 82% / Gregorys Coffee 18%
Answers naming both4
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Caribou Coffee tracked
31answers mention it
#4.9avg position
Positive (+0.70)sentiment
Gregorys Coffee tracked
7answers mention it
#4.7avg position
Positive (+0.81)sentiment

Relative share of voice

Of the 38 mentions across the two brands, Caribou Coffee takes 82% and Gregorys Coffee 18%. They are named together in 4 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Caribou Coffee or Gregorys Coffee more visible in AI answers?

In the latest Famewise run, Caribou Coffee is named in 31 AI answers and Gregorys Coffee in 7. Caribou Coffee has the higher share of voice. The two are named together in 4 answers.

How are Caribou Coffee and Gregorys Coffee measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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