Cheez-It vs Triscuit: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Cheez-It was named in 27 AI answers and Triscuit in 42, across ChatGPT, Claude and Gemini with web search on and off. Triscuit holds the larger share of voice. They are named together in 10 answers.

Key data
Cheez-It — answers naming it27
Triscuit — answers naming it42
Share of voice splitCheez-It 39% / Triscuit 61%
Answers naming both10
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Cheez-It tracked
27answers mention it
#3.3avg position
Positive (+0.46)sentiment
Triscuit tracked
42answers mention it
#2.6avg position
Positive (+0.77)sentiment

Relative share of voice

Of the 69 mentions across the two brands, Cheez-It takes 39% and Triscuit 61%. They are named together in 10 answers.

Category leaderboards

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Cheez-It or Triscuit more visible in AI answers?

In the latest Famewise run, Cheez-It is named in 27 AI answers and Triscuit in 42. Triscuit has the higher share of voice. The two are named together in 10 answers.

How are Cheez-It and Triscuit measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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