Clif Bar vs RXBAR: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Clif Bar was named in 34 AI answers and RXBAR in 57, across ChatGPT, Claude and Gemini with web search on and off. RXBAR holds the larger share of voice. They are named together in 19 answers.

Key data
Clif Bar — answers naming it34
RXBAR — answers naming it57
Share of voice splitClif Bar 37% / RXBAR 63%
Answers naming both19
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Clif Bar tracked
34answers mention it
#3.9avg position
Positive (+0.53)sentiment
RXBAR tracked
57answers mention it
#3.4avg position
Positive (+0.64)sentiment

Relative share of voice

Of the 91 mentions across the two brands, Clif Bar takes 37% and RXBAR 63%. They are named together in 19 answers.

Category leaderboards

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Clif Bar or RXBAR more visible in AI answers?

In the latest Famewise run, Clif Bar is named in 34 AI answers and RXBAR in 57. RXBAR has the higher share of voice. The two are named together in 19 answers.

How are Clif Bar and RXBAR measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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