Cold Stone Creamery vs Dairy Queen: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Cold Stone Creamery was named in 37 AI answers and Dairy Queen in 48, across ChatGPT, Claude and Gemini with web search on and off. Dairy Queen holds the larger share of voice. They are named together in 25 answers.
| Cold Stone Creamery — answers naming it | 37 |
|---|---|
| Dairy Queen — answers naming it | 48 |
| Share of voice split | Cold Stone Creamery 44% / Dairy Queen 56% |
| Answers naming both | 25 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 85 mentions across the two brands, Cold Stone Creamery takes 44% and Dairy Queen 56%. They are named together in 25 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Cold Stone Creamery or Dairy Queen more visible in AI answers?
In the latest Famewise run, Cold Stone Creamery is named in 37 AI answers and Dairy Queen in 48. Dairy Queen has the higher share of voice. The two are named together in 25 answers.
How are Cold Stone Creamery and Dairy Queen measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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