Cutwater vs White Claw: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Cutwater was named in 60 AI answers and White Claw in 53, across ChatGPT, Claude and Gemini with web search on and off. Cutwater holds the larger share of voice. They are named together in 35 answers.
| Cutwater — answers naming it | 60 |
|---|---|
| White Claw — answers naming it | 53 |
| Share of voice split | Cutwater 53% / White Claw 47% |
| Answers naming both | 35 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 113 mentions across the two brands, Cutwater takes 53% and White Claw 47%. They are named together in 35 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Cutwater or White Claw more visible in AI answers?
In the latest Famewise run, Cutwater is named in 60 AI answers and White Claw in 53. Cutwater has the higher share of voice. The two are named together in 35 answers.
How are Cutwater and White Claw measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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