Don Julio vs Rittenhouse Rye: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Don Julio was named in 12 AI answers and Rittenhouse Rye in 8, across ChatGPT, Claude and Gemini with web search on and off. Don Julio holds the larger share of voice. They are named together in 2 answers.

Key data
Don Julio — answers naming it12
Rittenhouse Rye — answers naming it8
Share of voice splitDon Julio 60% / Rittenhouse Rye 40%
Answers naming both2
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Don Julio tracked
12answers mention it
#2.5avg position
Positive (+0.70)sentiment
Rittenhouse Rye
8answers mention it
#8.0avg position
Positive (+0.79)sentiment

Relative share of voice

Of the 20 mentions across the two brands, Don Julio takes 60% and Rittenhouse Rye 40%. They are named together in 2 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Don Julio or Rittenhouse Rye more visible in AI answers?

In the latest Famewise run, Don Julio is named in 12 AI answers and Rittenhouse Rye in 8. Don Julio has the higher share of voice. The two are named together in 2 answers.

How are Don Julio and Rittenhouse Rye measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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