Dove vs Lindt: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-11-09), Dove was named in 5 AI answers and Lindt in 40, across ChatGPT, Claude and Gemini with web search on and off. Lindt holds the larger share of voice. They are named together in 2 answers.

Key data
Dove — answers naming it5
Lindt — answers naming it40
Share of voice splitDove 11% / Lindt 89%
Answers naming both2
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Dove tracked
5answers mention it
#3.0avg position
Positive (+0.60)sentiment
Lindt tracked
40answers mention it
#1.9avg position
Positive (+0.72)sentiment

Relative share of voice

Of the 45 mentions across the two brands, Dove takes 11% and Lindt 89%. They are named together in 2 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Dove or Lindt more visible in AI answers?

In the latest Famewise run, Dove is named in 5 AI answers and Lindt in 40. Lindt has the higher share of voice. The two are named together in 2 answers.

How are Dove and Lindt measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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