Dutch Bros vs Peet's Coffee: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Dutch Bros was named in 38 AI answers and Peet's Coffee in 46, across ChatGPT, Claude and Gemini with web search on and off. Peet's Coffee holds the larger share of voice. They are named together in 16 answers.
| Dutch Bros — answers naming it | 38 |
|---|---|
| Peet's Coffee — answers naming it | 46 |
| Share of voice split | Dutch Bros 45% / Peet's Coffee 55% |
| Answers naming both | 16 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 84 mentions across the two brands, Dutch Bros takes 45% and Peet's Coffee 55%. They are named together in 16 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Dutch Bros or Peet's Coffee more visible in AI answers?
In the latest Famewise run, Dutch Bros is named in 38 AI answers and Peet's Coffee in 46. Peet's Coffee has the higher share of voice. The two are named together in 16 answers.
How are Dutch Bros and Peet's Coffee measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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