El Pollo Loco vs Qdoba: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), El Pollo Loco was named in 47 AI answers and Qdoba in 89, across ChatGPT, Claude and Gemini with web search on and off. Qdoba holds the larger share of voice. They are named together in 28 answers.

Key data
El Pollo Loco — answers naming it47
Qdoba — answers naming it89
Share of voice splitEl Pollo Loco 35% / Qdoba 65%
Answers naming both28
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

El Pollo Loco tracked
47answers mention it
#3.6avg position
Positive (+0.81)sentiment
Qdoba tracked
89answers mention it
#2.7avg position
Positive (+0.69)sentiment

Relative share of voice

Of the 136 mentions across the two brands, El Pollo Loco takes 35% and Qdoba 65%. They are named together in 28 answers.

Category leaderboards

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is El Pollo Loco or Qdoba more visible in AI answers?

In the latest Famewise run, El Pollo Loco is named in 47 AI answers and Qdoba in 89. Qdoba has the higher share of voice. The two are named together in 28 answers.

How are El Pollo Loco and Qdoba measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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