Endangered Species Chocolate vs Theo Chocolate: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Endangered Species Chocolate was named in 13 AI answers and Theo Chocolate in 7, across ChatGPT, Claude and Gemini with web search on and off. Endangered Species Chocolate holds the larger share of voice. They are named together in 3 answers.

Key data
Endangered Species Chocolate — answers naming it13
Theo Chocolate — answers naming it7
Share of voice splitEndangered Species Chocolate 65% / Theo Chocolate 35%
Answers naming both3
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Endangered Species Chocolate
13answers mention it
#4.7avg position
Positive (+0.74)sentiment
Theo Chocolate
7answers mention it
#5.6avg position
Positive (+0.75)sentiment

Relative share of voice

Of the 20 mentions across the two brands, Endangered Species Chocolate takes 65% and Theo Chocolate 35%. They are named together in 3 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Endangered Species Chocolate or Theo Chocolate more visible in AI answers?

In the latest Famewise run, Endangered Species Chocolate is named in 13 AI answers and Theo Chocolate in 7. Endangered Species Chocolate has the higher share of voice. The two are named together in 3 answers.

How are Endangered Species Chocolate and Theo Chocolate measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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