Field Roast vs MorningStar Farms: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-11-09), Field Roast was named in 7 AI answers and MorningStar Farms in 10, across ChatGPT, Claude and Gemini with web search on and off. MorningStar Farms holds the larger share of voice. They are named together in 3 answers.
| Field Roast — answers naming it | 7 |
|---|---|
| MorningStar Farms — answers naming it | 10 |
| Share of voice split | Field Roast 41% / MorningStar Farms 59% |
| Answers naming both | 3 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 17 mentions across the two brands, Field Roast takes 41% and MorningStar Farms 59%. They are named together in 3 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Field Roast or MorningStar Farms more visible in AI answers?
In the latest Famewise run, Field Roast is named in 7 AI answers and MorningStar Farms in 10. MorningStar Farms has the higher share of voice. The two are named together in 3 answers.
How are Field Roast and MorningStar Farms measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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