Firehouse Subs vs Jimmy John's: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Firehouse Subs was named in 59 AI answers and Jimmy John's in 77, across ChatGPT, Claude and Gemini with web search on and off. Jimmy John's holds the larger share of voice. They are named together in 53 answers.

Key data
Firehouse Subs — answers naming it59
Jimmy John's — answers naming it77
Share of voice splitFirehouse Subs 43% / Jimmy John's 57%
Answers naming both53
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Firehouse Subs tracked
59answers mention it
#3.7avg position
Positive (+0.64)sentiment
Jimmy John's tracked
77answers mention it
#2.8avg position
Positive (+0.70)sentiment

Relative share of voice

Of the 136 mentions across the two brands, Firehouse Subs takes 43% and Jimmy John's 57%. They are named together in 53 answers.

Category leaderboards

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Firehouse Subs or Jimmy John's more visible in AI answers?

In the latest Famewise run, Firehouse Subs is named in 59 AI answers and Jimmy John's in 77. Jimmy John's has the higher share of voice. The two are named together in 53 answers.

How are Firehouse Subs and Jimmy John's measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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