Five Guys vs In-N-Out Burger: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-11-09), Five Guys was named in 52 AI answers and In-N-Out Burger in 58, across ChatGPT, Claude and Gemini with web search on and off. In-N-Out Burger holds the larger share of voice. They are named together in 36 answers.
| Five Guys — answers naming it | 52 |
|---|---|
| In-N-Out Burger — answers naming it | 58 |
| Share of voice split | Five Guys 47% / In-N-Out Burger 53% |
| Answers naming both | 36 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 110 mentions across the two brands, Five Guys takes 47% and In-N-Out Burger 53%. They are named together in 36 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Five Guys or In-N-Out Burger more visible in AI answers?
In the latest Famewise run, Five Guys is named in 52 AI answers and In-N-Out Burger in 58. In-N-Out Burger has the higher share of voice. The two are named together in 36 answers.
How are Five Guys and In-N-Out Burger measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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