Five Guys vs Smashburger: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Five Guys was named in 49 AI answers and Smashburger in 14, across ChatGPT, Claude and Gemini with web search on and off. Five Guys holds the larger share of voice. They are named together in 12 answers.
| Five Guys — answers naming it | 49 |
|---|---|
| Smashburger — answers naming it | 14 |
| Share of voice split | Five Guys 78% / Smashburger 22% |
| Answers naming both | 12 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 63 mentions across the two brands, Five Guys takes 78% and Smashburger 22%. They are named together in 12 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Five Guys or Smashburger more visible in AI answers?
In the latest Famewise run, Five Guys is named in 49 AI answers and Smashburger in 14. Five Guys has the higher share of voice. The two are named together in 12 answers.
How are Five Guys and Smashburger measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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