Fruit by the Foot vs SmartSweets: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-11-09), Fruit by the Foot was named in 10 AI answers and SmartSweets in 31, across ChatGPT, Claude and Gemini with web search on and off. SmartSweets holds the larger share of voice. They are named together in 3 answers.

Key data
Fruit by the Foot — answers naming it10
SmartSweets — answers naming it31
Share of voice splitFruit by the Foot 24% / SmartSweets 76%
Answers naming both3
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Fruit by the Foot tracked
10answers mention it
#4.2avg position
Neutral (+0.25)sentiment
SmartSweets tracked
31answers mention it
#3.8avg position
Positive (+0.75)sentiment

Relative share of voice

Of the 41 mentions across the two brands, Fruit by the Foot takes 24% and SmartSweets 76%. They are named together in 3 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Fruit by the Foot or SmartSweets more visible in AI answers?

In the latest Famewise run, Fruit by the Foot is named in 10 AI answers and SmartSweets in 31. SmartSweets has the higher share of voice. The two are named together in 3 answers.

How are Fruit by the Foot and SmartSweets measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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