Ghirardelli vs Tate's Bake Shop: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-11-09), Ghirardelli was named in 48 AI answers and Tate's Bake Shop in 24, across ChatGPT, Claude and Gemini with web search on and off. Ghirardelli holds the larger share of voice. They are named together in 3 answers.
| Ghirardelli — answers naming it | 48 |
|---|---|
| Tate's Bake Shop — answers naming it | 24 |
| Share of voice split | Ghirardelli 67% / Tate's Bake Shop 33% |
| Answers naming both | 3 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 72 mentions across the two brands, Ghirardelli takes 67% and Tate's Bake Shop 33%. They are named together in 3 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Ghirardelli or Tate's Bake Shop more visible in AI answers?
In the latest Famewise run, Ghirardelli is named in 48 AI answers and Tate's Bake Shop in 24. Ghirardelli has the higher share of voice. The two are named together in 3 answers.
How are Ghirardelli and Tate's Bake Shop measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
Is your brand visible in AI answers? Check it free — then track your share of voice run over run.
Check your brand free Sign up