Girl Scout Cookies vs Nestlé Toll House: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Girl Scout Cookies was named in 5 AI answers and Nestlé Toll House in 7, across ChatGPT, Claude and Gemini with web search on and off. Nestlé Toll House holds the larger share of voice. They are named together in 3 answers.
| Girl Scout Cookies — answers naming it | 5 |
|---|---|
| Nestlé Toll House — answers naming it | 7 |
| Share of voice split | Girl Scout Cookies 42% / Nestlé Toll House 58% |
| Answers naming both | 3 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 12 mentions across the two brands, Girl Scout Cookies takes 42% and Nestlé Toll House 58%. They are named together in 3 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Girl Scout Cookies or Nestlé Toll House more visible in AI answers?
In the latest Famewise run, Girl Scout Cookies is named in 5 AI answers and Nestlé Toll House in 7. Nestlé Toll House has the higher share of voice. The two are named together in 3 answers.
How are Girl Scout Cookies and Nestlé Toll House measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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