Hoegaarden vs Miller Lite: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Hoegaarden was named in 5 AI answers and Miller Lite in 24, across ChatGPT, Claude and Gemini with web search on and off. Miller Lite holds the larger share of voice. They are named together in 2 answers.
| Hoegaarden — answers naming it | 5 |
|---|---|
| Miller Lite — answers naming it | 24 |
| Share of voice split | Hoegaarden 17% / Miller Lite 83% |
| Answers naming both | 2 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 29 mentions across the two brands, Hoegaarden takes 17% and Miller Lite 83%. They are named together in 2 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Hoegaarden or Miller Lite more visible in AI answers?
In the latest Famewise run, Hoegaarden is named in 5 AI answers and Miller Lite in 24. Miller Lite has the higher share of voice. The two are named together in 2 answers.
How are Hoegaarden and Miller Lite measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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