Hunt's vs Sweet Baby Ray's: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Hunt's was named in 4 AI answers and Sweet Baby Ray's in 7, across ChatGPT, Claude and Gemini with web search on and off. Sweet Baby Ray's holds the larger share of voice. They are named together in 2 answers.

Key data
Hunt's — answers naming it4
Sweet Baby Ray's — answers naming it7
Share of voice splitHunt's 36% / Sweet Baby Ray's 64%
Answers naming both2
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Hunt's
4answers mention it
#5.2avg position
Neutral (+0.28)sentiment
Sweet Baby Ray's tracked
7answers mention it
#6.3avg position
Positive (+0.66)sentiment

Relative share of voice

Of the 11 mentions across the two brands, Hunt's takes 36% and Sweet Baby Ray's 64%. They are named together in 2 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Hunt's or Sweet Baby Ray's more visible in AI answers?

In the latest Famewise run, Hunt's is named in 4 AI answers and Sweet Baby Ray's in 7. Sweet Baby Ray's has the higher share of voice. The two are named together in 2 answers.

How are Hunt's and Sweet Baby Ray's measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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