Kraft vs Tillamook
How do Kraft and Tillamook compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.
Relative share of voice
Of the 221 mentions across the two brands, Kraft takes 54% and Tillamook 46%. They are named together in 21 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.
Frequently asked questions
Is Kraft or Tillamook more visible in AI answers?
In the latest Famewise run, Kraft is named in 119 AI answers and Tillamook in 102. Kraft has the higher share of voice. The two are named together in 21 answers.
How are Kraft and Tillamook measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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