Lesser Evil vs Pretzel Crisps: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Lesser Evil was named in 31 AI answers and Pretzel Crisps in 26, across ChatGPT, Claude and Gemini with web search on and off. Lesser Evil holds the larger share of voice. They are named together in 11 answers.
| Lesser Evil — answers naming it | 31 |
|---|---|
| Pretzel Crisps — answers naming it | 26 |
| Share of voice split | Lesser Evil 54% / Pretzel Crisps 46% |
| Answers naming both | 11 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 57 mentions across the two brands, Lesser Evil takes 54% and Pretzel Crisps 46%. They are named together in 11 answers.
Category leaderboards
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Lesser Evil or Pretzel Crisps more visible in AI answers?
In the latest Famewise run, Lesser Evil is named in 31 AI answers and Pretzel Crisps in 26. Lesser Evil has the higher share of voice. The two are named together in 11 answers.
How are Lesser Evil and Pretzel Crisps measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
Is your brand visible in AI answers? Check it free — then track your share of voice run over run.
Check your brand free Sign up