Liquid Death vs Olipop: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Liquid Death was named in 22 AI answers and Olipop in 101, across ChatGPT, Claude and Gemini with web search on and off. Olipop holds the larger share of voice. They are named together in 3 answers.

Key data
Liquid Death — answers naming it22
Olipop — answers naming it101
Share of voice splitLiquid Death 18% / Olipop 82%
Answers naming both3
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Liquid Death tracked
22answers mention it
#5.0avg position
Positive (+0.53)sentiment
Olipop tracked
101answers mention it
#2.5avg position
Positive (+0.64)sentiment

Relative share of voice

Of the 123 mentions across the two brands, Liquid Death takes 18% and Olipop 82%. They are named together in 3 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Liquid Death or Olipop more visible in AI answers?

In the latest Famewise run, Liquid Death is named in 22 AI answers and Olipop in 101. Olipop has the higher share of voice. The two are named together in 3 answers.

How are Liquid Death and Olipop measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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