Magic Spoon vs Nature Valley: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Magic Spoon was named in 26 AI answers and Nature Valley in 24, across ChatGPT, Claude and Gemini with web search on and off. Magic Spoon holds the larger share of voice. They are named together in 4 answers.
| Magic Spoon — answers naming it | 26 |
|---|---|
| Nature Valley — answers naming it | 24 |
| Share of voice split | Magic Spoon 52% / Nature Valley 48% |
| Answers naming both | 4 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 50 mentions across the two brands, Magic Spoon takes 52% and Nature Valley 48%. They are named together in 4 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Magic Spoon or Nature Valley more visible in AI answers?
In the latest Famewise run, Magic Spoon is named in 26 AI answers and Nature Valley in 24. Magic Spoon has the higher share of voice. The two are named together in 4 answers.
How are Magic Spoon and Nature Valley measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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