Magic Spoon vs Purely Elizabeth: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Magic Spoon was named in 26 AI answers and Purely Elizabeth in 45, across ChatGPT, Claude and Gemini with web search on and off. Purely Elizabeth holds the larger share of voice. They are named together in 19 answers.
| Magic Spoon — answers naming it | 26 |
|---|---|
| Purely Elizabeth — answers naming it | 45 |
| Share of voice split | Magic Spoon 37% / Purely Elizabeth 63% |
| Answers naming both | 19 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 71 mentions across the two brands, Magic Spoon takes 37% and Purely Elizabeth 63%. They are named together in 19 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Magic Spoon or Purely Elizabeth more visible in AI answers?
In the latest Famewise run, Magic Spoon is named in 26 AI answers and Purely Elizabeth in 45. Purely Elizabeth has the higher share of voice. The two are named together in 19 answers.
How are Magic Spoon and Purely Elizabeth measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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