Mary's Gone Crackers vs Simple Mills: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-11-09), Mary's Gone Crackers was named in 34 AI answers and Simple Mills in 90, across ChatGPT, Claude and Gemini with web search on and off. Simple Mills holds the larger share of voice. They are named together in 27 answers.
| Mary's Gone Crackers — answers naming it | 34 |
|---|---|
| Simple Mills — answers naming it | 90 |
| Share of voice split | Mary's Gone Crackers 27% / Simple Mills 73% |
| Answers naming both | 27 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 124 mentions across the two brands, Mary's Gone Crackers takes 27% and Simple Mills 73%. They are named together in 27 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Mary's Gone Crackers or Simple Mills more visible in AI answers?
In the latest Famewise run, Mary's Gone Crackers is named in 34 AI answers and Simple Mills in 90. Simple Mills has the higher share of voice. The two are named together in 27 answers.
How are Mary's Gone Crackers and Simple Mills measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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