MOD Pizza vs Papa Murphy's
How do MOD Pizza and Papa Murphy's compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.
Relative share of voice
Of the 205 mentions across the two brands, MOD Pizza takes 81% and Papa Murphy's 19%. They are named together in 22 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.
Frequently asked questions
Is MOD Pizza or Papa Murphy's more visible in AI answers?
In the latest Famewise run, MOD Pizza is named in 167 AI answers and Papa Murphy's in 38. MOD Pizza has the higher share of voice. The two are named together in 22 answers.
How are MOD Pizza and Papa Murphy's measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
Track your brand's share of voice in AI answers.
Sign up free