Mountain Dew vs Starry: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Mountain Dew was named in 20 AI answers and Starry in 16, across ChatGPT, Claude and Gemini with web search on and off. Mountain Dew holds the larger share of voice. They are named together in 5 answers.

Key data
Mountain Dew — answers naming it20
Starry — answers naming it16
Share of voice splitMountain Dew 56% / Starry 44%
Answers naming both5
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Mountain Dew tracked
20answers mention it
#5.7avg position
Positive (+0.36)sentiment
Starry tracked
16answers mention it
#5.8avg position
Positive (+0.76)sentiment

Relative share of voice

Of the 36 mentions across the two brands, Mountain Dew takes 56% and Starry 44%. They are named together in 5 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Mountain Dew or Starry more visible in AI answers?

In the latest Famewise run, Mountain Dew is named in 20 AI answers and Starry in 16. Mountain Dew has the higher share of voice. The two are named together in 5 answers.

How are Mountain Dew and Starry measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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