On The Rocks vs Truly: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), On The Rocks was named in 19 AI answers and Truly in 43, across ChatGPT, Claude and Gemini with web search on and off. Truly holds the larger share of voice. They are named together in 7 answers.

Key data
On The Rocks — answers naming it19
Truly — answers naming it43
Share of voice splitOn The Rocks 31% / Truly 69%
Answers naming both7
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

On The Rocks tracked
19answers mention it
#5.1avg position
Positive (+0.72)sentiment
Truly tracked
43answers mention it
#2.3avg position
Positive (+0.36)sentiment

Relative share of voice

Of the 62 mentions across the two brands, On The Rocks takes 31% and Truly 69%. They are named together in 7 answers.

Category leaderboards

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is On The Rocks or Truly more visible in AI answers?

In the latest Famewise run, On The Rocks is named in 19 AI answers and Truly in 43. Truly has the higher share of voice. The two are named together in 7 answers.

How are On The Rocks and Truly measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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