Papa John's vs Pizza Hut: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Papa John's was named in 74 AI answers and Pizza Hut in 82, across ChatGPT, Claude and Gemini with web search on and off. Pizza Hut holds the larger share of voice. They are named together in 71 answers.
| Papa John's — answers naming it | 74 |
|---|---|
| Pizza Hut — answers naming it | 82 |
| Share of voice split | Papa John's 47% / Pizza Hut 53% |
| Answers naming both | 71 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 156 mentions across the two brands, Papa John's takes 47% and Pizza Hut 53%. They are named together in 71 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Papa John's or Pizza Hut more visible in AI answers?
In the latest Famewise run, Papa John's is named in 74 AI answers and Pizza Hut in 82. Pizza Hut has the higher share of voice. The two are named together in 71 answers.
How are Papa John's and Pizza Hut measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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