Peet's Coffee vs Stumptown Coffee Roasters
How do Peet's Coffee and Stumptown Coffee Roasters compare inside AI answers? Across the latest Famewise run, here is each brand's visibility in ChatGPT, Claude and Gemini — and how often they are named together.
Relative share of voice
Of the 141 mentions across the two brands, Peet's Coffee takes 87% and Stumptown Coffee Roasters 13%. They are named together in 11 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by share of voice: the number of answers that mention them. Every number reflects the latest scheduled run.
Frequently asked questions
Is Peet's Coffee or Stumptown Coffee Roasters more visible in AI answers?
In the latest Famewise run, Peet's Coffee is named in 123 AI answers and Stumptown Coffee Roasters in 18. Peet's Coffee has the higher share of voice. The two are named together in 11 answers.
How are Peet's Coffee and Stumptown Coffee Roasters measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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