Rold Gold vs Utz: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Rold Gold was named in 19 AI answers and Utz in 17, across ChatGPT, Claude and Gemini with web search on and off. Rold Gold holds the larger share of voice. They are named together in 3 answers.
| Rold Gold — answers naming it | 19 |
|---|---|
| Utz — answers naming it | 17 |
| Share of voice split | Rold Gold 53% / Utz 47% |
| Answers naming both | 3 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 36 mentions across the two brands, Rold Gold takes 53% and Utz 47%. They are named together in 3 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Rold Gold or Utz more visible in AI answers?
In the latest Famewise run, Rold Gold is named in 19 AI answers and Utz in 17. Rold Gold has the higher share of voice. The two are named together in 3 answers.
How are Rold Gold and Utz measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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