Shake Shack vs Smashburger: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-11-09), Shake Shack was named in 58 AI answers and Smashburger in 14, across ChatGPT, Claude and Gemini with web search on and off. Shake Shack holds the larger share of voice. They are named together in 13 answers.
| Shake Shack — answers naming it | 58 |
|---|---|
| Smashburger — answers naming it | 14 |
| Share of voice split | Shake Shack 81% / Smashburger 19% |
| Answers naming both | 13 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 72 mentions across the two brands, Shake Shack takes 81% and Smashburger 19%. They are named together in 13 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Shake Shack or Smashburger more visible in AI answers?
In the latest Famewise run, Shake Shack is named in 58 AI answers and Smashburger in 14. Shake Shack has the higher share of voice. The two are named together in 13 answers.
How are Shake Shack and Smashburger measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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