Simple Mills vs Udi's: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Simple Mills was named in 79 AI answers and Udi's in 13, across ChatGPT, Claude and Gemini with web search on and off. Simple Mills holds the larger share of voice. They are named together in 3 answers.

Key data
Simple Mills — answers naming it79
Udi's — answers naming it13
Share of voice splitSimple Mills 86% / Udi's 14%
Answers naming both3
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Simple Mills tracked
79answers mention it
#3.6avg position
Positive (+0.70)sentiment
Udi's tracked
13answers mention it
#3.2avg position
Positive (+0.47)sentiment

Relative share of voice

Of the 92 mentions across the two brands, Simple Mills takes 86% and Udi's 14%. They are named together in 3 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Simple Mills or Udi's more visible in AI answers?

In the latest Famewise run, Simple Mills is named in 79 AI answers and Udi's in 13. Simple Mills has the higher share of voice. The two are named together in 3 answers.

How are Simple Mills and Udi's measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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